How To Market Your Business and Product

How to Market Your Business

As a business owner, you may be wondering how to market your business. There are a number of ways to do this, though determining and the best way depends on who you’re trying to reach. That’s where Data Axle™ USA comes in. We want to help you meet your sales and marketing goals and we do that by offering you a full array of services designed to help you meet, acquire, and retain customers.

In addition to accurate, reliable B2B and B2C customer lists, we offer email marketing, direct mail marketing, online advertising, and SEO to name a few. Each one is designed to meet the needs of your business, whether your company is large or small. So, if you find yourself wondering how to market your business, call the experts at Data Axle USA. We can’t wait to help you find the leads you need to grow.

Filtering Our Business & Consumer Databases

Data Axle USA is committed to providing quality B2B and B2C customer lists to help your business succeed. That’s why we invest millions every year and dedicate over 300 full-time researchers to make sure our 17.3M business records and 309M consumer records remain up to date.


U.S. Business Database

Marketing to businesses begins with three simple steps to help you get to the right contacts:


Where are they located?

  • State
  • County
  • Radius Around an Address
  • Area Code
  • Carrier Route
Small businesses
Firmographic Details

Is there a specific type of business you’re looking for?

  • Number of Employees
  • Sales Volume
  • Business Expenses
  • Credit Rating
  • Years in business
Decision Makers

Who is the best contact person to talk to about your product or services?

  • Owner
  • Sales
  • Administrator
  • Regional Manager
  • Purchasing Executive

U.S. Consumer Database

Marketing to consumers begins with three simple steps to help you get to the right contacts:


Where are they located?

  • ZIP Code
  • City
  • Street
  • County
  • Metro Area
Firmographic Details

Is there a specific type of business you’re looking for?

  • Age
  • Estimated Household Income
  • Head of Household
  • Gender
  • Marital Status
Other Selects

Target the perfect consumer prospects

  • Hobbies/Interests
  • Presence of Children
  • Religion
  • Ailments/Health Issues
  • Voter Information

Explore Our Selection of Popular How to Market Resources

No matter what kind of business or consumer you’re trying to reach, we can help. Build a list of prospects or choose from one of our popular categories.


You want to start marketing to attorneys but you’re not sure how to get started.

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Auto Repair

You want to connect with individuals in the auto repair business, but where do you begin?

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It has never been easier to reach your next potential customers: Churches and other religious organizations.

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College Students

Keep in mind that the students you’re marketing to can be reached through a variety of platforms.

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We have a database of dentists with all the contact information you need for marketing to a dentist office.

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Doctors & Physicians

Marketing to doctors and physicians begins with three simple steps to help you get to the right contacts.

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Event Planners

If you’re not already marketing your products and services to event planners, you’re missing out on a valuable business opportunity.

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By understanding challenges of farmers, your business can effectively provide the value of your products or services.

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General Contractors

Marketing to general contractors is easiest when you demonstrate how you can help them grow their businesses.

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Marketing to HVAC business begins with learning to sell to them and how to make those initial connections.

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Insurance Companies

We offer everything you need to find top-notch insurance company leads to grow your business.

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We can help you a find steady stream of manufacturers leads to sell your products or services.

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When you want to start marketing to plumbers, turn to Data Axle™ USA for assistance.

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Real Estate

We'll help you find business contacts you need to properly begin marketing to real estate companies.

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Discover new restaurant leads and start advertising to restaurants with help from Data Axle™ USA.

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Retail Companies

When you’re not sure how to sell to retail companies, turn to the experts at Data Axle™ USA.

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Senior Citizens

Start marketing to seniors now and see how quickly your business can grow.

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Small Businesses

Millions of new businesses open their doors every year. Connect with them today.

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Wedding Planners

Start marketing to wedding planners now and see how quickly your business can grow.

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Is your industry not listed here? You can still query the database to find exactly what you’re looking for.

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Ready to build a custom business list?

We can help! A Data Axle USA representative will help you create the exact contact list you want, give you the list count, determine the contact fields you need, and provide you with a no-obligation quote.

Let's Get Started

Marketing Industry Quick Facts

There are millions of business and consumer prospects in our database. If you’re wondering how to how to market your business to them, keep these statistics in mind:

  • According to Statista, 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.
  • A report from The Hook Agency states that 48% of companies are spending between 4-10% of their revenue on marketing.
  • Calls convert to revenue 10-15x more often than web leads according to Hook Agency.
  • Only 17% of marketers use landing page A/B tests to improve conversion rates according to HubSpot.
  • The average American has access to more than ten connected devices in their household according to a report from Statista.
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic says HubSpot.
  • According to Hook Agency, more than 31% of global marketers currently invest in short-form video content, 46% say it’s effective, 89% will continue it or increase their use of short-form video.
  • According to Kinesis, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design
  • Marketing Evolution states that 92.3 percent of smartphone owners use their phone to search online.

Solutions to Market Your Business

If you’re wondering how to market your business, it begins with defining your audience. Then you want to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Start marketing to businesses with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message and begin better marketing to businesses. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your business contacts frequently visit.

Search Engine Marketing

Increase your visibility to B2B or B2C leads on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to B2B or B2C leads with our telemarketing lists.

Social Media Advertising

Reach millions of business and consume leads with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find business or consumer leads on your own? We can equip you with innovative tools to find, acquire, and retain customers.

How to Market to Businesses

Businesses often rely heavily on outside vendors and services. They’ll be most receptive to marketing messages that focus on how you can help them stay relevant.

Managed services

Start Building Your List!

Complete the form and a marketing expert will be in touch to help you build your list so you can start advertising to businesses.

Let’s Get Started!

Fill out the form to reach a marketing expert to discuss marketing and selling to companies.

  • Fill out the form, and one of our experts will contact you.

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