Here’s How to Effectively Market to Attorneys

You want to start marketing to attorneys but you’re not sure how to get started. Keep in mind that most attorneys want to attract new cases, build a strong reputation, and remain competitive in their local area and field. Your product or service is made specifically to help them do this—if only you could get your office supplies, SaaS, or equipment in front of them.

No matter what you want to sell, marketing to attorneys is easiest when you demonstrate how you can help them more efficiently build their caseload. Start marketing to attorneys now and see how quickly your business can grow.

Marketing to attorneys begins with three simple steps to help you get to the right contacts:

Marketing to Attorneys by Geography

Where are they located?

  • Top Metros
  • State
  • County
  • Radius Around an Address
  • Area Code
  • ZIP Code
  • Carrier Route
  • Neighborhood
Marketing to Attorneys by Type

Is there a specific type of attorney you’re looking for?

  • Number of Employees
  • Square footage
  • Women-owned businesses
  • Business expense (office supplies)
  • Public vs. private
  • Years in business
  • Credit rating
  • Business expense (payroll)
Decision Makers

Who is the best contact person to talk to about your product or services?

  • Chief Marketing Officer
  • Administrator
  • IT
  • Office Manager
  • Chief Financial Officer
  • Board Member
  • President
  • Partner
  • Principal
Ready to build a custom business list?

We’re standing by! A Data Axle USA representative will help you create the exact contact list you want, give you the list count, determine the contact fields you need, and provide you with a no-obligation quote.

Attorney Quick Facts

There are thousands of attorney’s offices in our database. Start marketing to Attorneys bearing these statistics in mind:

  • Inbound Law Marketing shares that 13% of law firms claim that there is no one specifically responsible for marketing in their firms.
  • According to Clio, there are roughly 1,000 residents in the United States per every four lawyers.
  • The most common ethnicity of lawyers is White (76.0%), followed by Hispanic or Latino (7.7%), Asian (6.3%) and Black or African American (5.4%) according to Zippia.
  • The greatest concentration of lawyers, according to Clio, are located in New York, Maryland, and Massachusetts.
  • The median pay wage for lawyers in 2021 was around $127,000 according to the BLS.
  • According to Inbound Marketing Law, only 31% of law firms communicate with clients through their website or another online service (other than email).
  • Top lawyers charge upward of $1500 per hour according to InfoTrack.
  • Around 37% of lawyers are female according to Clio.
  • According to the BLS, around 48,000 openings for lawyers are projected each year through the year 2031.

How to Market Your Business to Attorneys Offices

If you’re wondering how to market to attorneys, it begins with defining your audience. Then you want to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Start marketing to attorneys with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message and begin better targeting toward attorneys. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your attorney contacts or related industries frequently visit.

Search Engine Marketing

Increase your visibility to attorney offices on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to attorneys with our telemarketing lists.

Social Media Advertising

Reach millions of attorneys office employees with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find attorneys offices on your own? We can equip you with innovative tools to find, acquire, and retain customers.

How to Market to Attorneys

Attorneys look for ways to take great care of their clients. They’ll be most receptive to marketing messages that focus on how you can help them with this.

Managed services

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Our Attorneys Lists Are Best for:
  • Consultants
  • Financing
  • SaaS
  • Employee insurance providers
  • Marketing firms
Most Popular Segment Selections Include:
  • Location
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Square footage
  • Number of Employees
  • Years in Business