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  • How accurate is your data?
    We go above and beyond the industry standard to ensure the data you access is as accurate and complete as possible. In fact, we invest more than $20 million annually and employ more than 300 full-time researchers to compile and verify the information in our databases. It’s this attention to detail that delivers consistently higher levels of accuracy and deliverability over the competition. In fact, our most recent competitive audit conducted by the University of Nebraska–Omaha found an accuracy level of 96.1% for company name, address, and phone number. But we also recognize that no database can be perfect. Businesses are constantly closing, executives changing, and 20 percent of the consumer population moves every year. And while 100-percent accuracy is our goal, it is highly unlikely. Therefore, it is natural to receive a small amount of outdated information. You are always covered by our satisfaction guarantee, and we will gladly replace any portion of your list that’s undeliverable, out of date, or disconnected.
  • How can I add my business or personal information to your databases?
    Click here to add or update your business listing. To protect consumers’ privacy, we are not able add information to our consumer database on request. Consumer records are updated upon receipt of local telephone directories.
  • How do I remove my business record from your database?
    All Data Axle information is compiled from public sources. To remove your business information from our database, please send a removal request on company letterhead to the following address:

    Attn: Content Feedback
    1020 E. 1st Street
    Papillion, NE 68046

    You can also fax your request to 402.836.3993, or email [email protected]
  • How do you compile your databases?
    We compile our business database from a wide variety of sources, such as:
    • U.S. and Canadian directories
    • New business filings
    • Daily utility connections
    • Press releases
    • Corporate websites
    • Annual reports
    • User-generated feedback

    But we don’t stop there. To ensure your data is accurate, up-to-date, and complete, we make over 24 million calls each year. Our consumer database is gathered from more than 100 sources, including:
    • Real estate and tax assessments
    • Voter registration files
    • Utility connections
    • Bill processors
    • Behavioral data
    • And many other sources

    We are constantly updating our consumer records—rebuilding the database monthly—to guarantee that you get the most current and accurate information possible.
  • What are credit rating codes?
    We’ve developed a sophisticated computer model—which considers factors such as number of employees, years in business, industry stability, census data, and more—to assign practical and statistically sound credit ratings to each company in our business database.
  • What are TargetReady™ Models?
    Our TargetReady Models are pre-built lists designed to help you find consumers deemed highly likely to have specific behaviors or attitudes. To build these models, we use an extensive set of customer characteristics to assign model scores to each consumer record in our database. We offer more than 90 models in the following categories: automobile, banking and finances, books, children, dining, donors, education, electronics, entertainment, events, food and grocery, health and fitness, home and garden, online activity, opinions, pets, shopping, sports and activities, telecommunications, and travel. Each model can be customized with a wide variety of selections, including age, gender, income, ethnicity, and geography.
  • When can I expect to see the results of a business database add/change request?
    Business records must be verified over the phone before they can be added or changed in the database. This process can take up to 60 days.


  • How quickly will I receive my list?
    Most list orders are delivered within minutes to the email address provided.
  • In what format will my list be delivered?
    All lists are delivered electronically to you via the email address you provided. You can also choose to have your list delivered by CD-ROM, or as pre-printed prospects lists, 3×5 sales leads cards, or mailing labels (pressure-sensitive or cheshire).
  • What if I need to cancel my order
    If you need to cancel your order, please contact your representative or call 866.760.0543. There is a 50% cancellation charge for all orders.
  • What if I’m not satisfied with my purchase?
    We believe our business and consumer databases contain the best possible information. But we also recognize that no database can be perfect. Every year, 80% of businesses and 20% of the consumer population moves every year. So it’s natural to receive a small amount of outdated listings. That’s why we offer our 100% satisfaction guarantee. You’ll receive a full refund for any portion of your list that’s undeliverable, out of date, or disconnected. Plus, if the percentage of bad data exceeds 8%, you’ll get $0.40 for every bad record beyond that percentage.
  • What methods of payment do you accept?
    We accept credit cards (Visa, MasterCard, American Express, and Discover), PayPal, and checks. Please make checks payable to Data Axle and mail to: Data Axle USA – Accounts Payable P.O. Box 957742 St. Louis, MO 63195 Note: We do not currently accept payments via PayPal’s eCheck option.

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