How to market and sell TO INSURANCE COMPANIES

How to Market and Sell to Insurance Companies

Reaching out to insurance companies begins with three simple steps to help you get to the right contacts at the right insurance companies:


Where are they located?

  • Top Metros
  • State
  • ZIP Code

Click the link to see insurance companies by location.

Insurance Company Types

Is there a specific insurance company you’re looking for?

  • Franchise
  • Sales/Number of Employees
  • Related Industries

Click the link to see insurance companies by type.

Decision Makers

Who is the best contact person to talk to about your product or services?

  • Manager
  • Owner
  • And More
Build a custom Market Research Report to narrow your target audience by geography, type, decision makers, and more.

Insurance Companies Industry Quick Facts

There are 188,458 insurance companies in the United States. Of those:

  • 83% are franchises (156,320)
  • 79% have 1-4 employees (148,503)
    • 61% have less than $500,000 in sales (114,790)
    • 28% have the job title owner (52,721)

How to Market Your Business to Insurance Companies

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Deliver your message to insurance companies with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message to your targeted insurance companies list. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your insurance companies or related industries frequently visit.

Search Engine Marketing

Increase your visibility to insurance companies on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to insurance companies with our telemarketing lists.

Social Media Advertising

Reach millions of insurance company employees with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find insurance companies on your own? We can equip you with innovative tools to find, acquire, and retain customers.

If you’re someone who needs a steady stream of insurance company leads to sell your products or services, ask us about Data Axle Genie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

FREE Customized Market
Research Report

Call 800.835.5856 or complete the form to get your report. We’ll help you view how many targeted insurance companies are in your reach.

Get My FREE Custom Market Research Report

Fill out the form to reach a marketing expert to discuss marketing and selling to insurance companies and get your free custom report.

  • Fill out the form, and one of our experts will contact you.

  • By submitting this form you are agreeing to Data Axle's Terms & Conditions, Privacy Policy, and consent to our Contact Policy. No credit card required.

    I consent to Data Axle and its subsidiaries and affiliates using my email and phone number for marketing and analytical purposes, including to contact me regarding Data Axle products.

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Our Insurance Companies Lists are Best for:
  • Software Companies
  • Printing/Marketing Companies
Most Popular Segment Selections Include:
  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business