Here’s How to Effectively Market to Senior Citizens

There are dozens of products and services that are meant for those turning 65 and older. From Medicare to vacations to senior living facilities to retirement activities, marketing to seniors is vital for many businesses—maybe even yours. No matter what you’re selling to senior citizens, marketing to seniors is easiest when you demonstrate how you can help them live their best lives now that work and raising their families has taken a backseat. Senior citizens are looking for ways to make their lives easier, including convenience, comfort, and safety. Start marketing to seniors now and see how quickly your business can grow.

Marketing to seniors begins with two simple steps to help you get to the right contacts:

Marketing to Seniors by Geography

Where are they located?

  • Top Metros
  • State
  • County
  • Radius Around an Address
  • Area Code
  • ZIP Code
  • Carrier Route
  • Neighborhood
Senior citizen
Marketing to Seniors by Type

Is there a specific type of senior citizen you’re looking for?

  • Gender
  • Adult age
  • Head of household
  • Estimated income
  • Home ownership
  • Household with veterans
  • Housing type
  • Hobbies and interests
Ready to build a custom consumer list?

We’re standing by! A Data Axle USA representative will help you create the exact contact list you want, give you the list count, determine the contact fields you need, and provide you with a no-obligation quote.

Senior Citizen Quick Facts

There are thousands of senior citizens offices in our database. Start marketing to those turning 65+ bearing these statistics in mind:

  • According to the ACL, the 65+ population is made up of about 30M women and 24M men.
  • The number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by 2060 according to PRB.
  • In 2019, about 1.1 million people age 60+ were responsible for the basic needs of at least one grandchild under age 18 living with them according to the ACL.
  • About 8.3% of noninstitutionalized people aged 65 and over smoke cigarettes according to the CDC.
  • The 2019 median income of older persons was $27,398 according to the ACL.
  • Average U.S. life expectancy increased from 68 years in 1950 to 78.6 years in 2017 according to PRB.
  • The leading causes of death in people aged 65 and older are heart disease, cancer, and COVID-19 according to the CDC.
  • According to PRB, obesity rates among adults ages 60 and older have been increasing, standing at about 41 percent.
  • Widow was the marital status for about 30% of all women aged 65+ in 2020.

How to Market to Seniors

If you’re wondering how to market to seniors, it begins with defining your audience. Then you want to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Start marketing to seniors with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message and begin better targeting toward senior citizens. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your senior citizen contacts or related industries frequently visit.

Search Engine Marketing

Increase your visibility to senior citizens on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to those turning 65 with our telemarketing lists.

Social Media Advertising

Reach millions of senior citizens with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find senior citizens on your own? We can equip you with innovative tools to find, acquire, and retain customers.

How to Market to Seniors

Seniors appreciate good customer service. They’ll be most receptive to marketing messages that focus on building relationships and loyalty.

Managed services

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Our Seniors Lists Are Best for:
  • Medicare and Medicaid
  • Retirement communities
  • Luxury goods sellers
  • Travel agents
  • Hobby supply stores
Most Popular Segment Selections Include:
  • Location
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Gender
  • Adult age
  • Head of household