Here’s How to Effectively Market to College Students

There are thousands of potential college students that are interested in higher education—and lots of things they need to succeed! From what college to attend to where they get school supplies, marketing to college students is a surefire way to keep many educational institutions and other companies in business. Keep in mind that the students you’re marketing to can be reached through a variety of platforms. If you’re wondering how to market to college students, try reaching out to students on social media platforms such as Instagram, Twitter, and Snapchat. You can also partner with influencers in your niche to help promote your products or host events or meetups for students to network and learn about your products and services. Also, today’s digitally savvy college students love apps. Create an app specifically for college students that makes it easier for them to purchase and use your products. Start marketing to college students now and see how quickly your business can grow.

Marketing to college students begins with two simple steps to help you get to the right contacts:

Marketing to College Students by Geography

Where are they located?

  • Top Metros
  • State
  • County
  • Radius Around an Address
  • Area Code
  • ZIP Code
  • Carrier Route
  • Neighborhood
Marketing to College Students by Type

Is there a specific type of college student you’re looking for?

  • Gender
  • Adult age
  • Households with children
  • Ethnicity
  • Hobbies/interests
  • Nationality
  • Religion
  • Housing type
Ready to build a custom consumer list?

We’re standing by! A Data Axle USA representative will help you create the exact contact list you want, give you the list count, determine the contact fields you need, and provide you with a no-obligation quote.

Students & College Quick Facts

There are thousands of potential college students and mba students in our database. Start marketing to them bearing these statistics in mind:

  • According to What to Become, 9.6 million college students in the U.S. are female.
  • 56% of undergraduates have been first-generation students as of the academic year 2015-2016 according to Scientific Seed.
  • The Education Data Initiative states that 16.5%of all postsecondary students are in graduate programs.
  • Overall, 29% of the top 100 universities in the world are in the United States according to
  • Seed Scientific states that first-term students engaged in extracurricular activities have a 17.5% better GPA than their peers.
  • 42% of students feel unmotivated after moving from classroom learning to distance learning due to COVID-19 according to Best Colleges.
  • According to U.S. News, the average tuition of a private college is $35,087 in the U.S.
  • Only 67% of males compared to 71% of females enrolled in college immediately after high school graduation in 2017 according to NCES.
  • In the academic year 2018/2019, there were 1,095,299 international students in the U.S. according to Scientific Seed.

How to Market to College Students

If you’re wondering how to market to college students, it begins with defining your audience. Then you want to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Start marketing to college students with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message and begin better targeting toward college students. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your college student contacts or related industries frequently visit.

Search Engine Marketing

Increase your visibility to college students on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to college students with our telemarketing lists.

Social Media Advertising

Reach millions of college students with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find college students on your own? We can equip you with innovative tools to find, acquire, and retain customers.

How to Market to College Students

Students appreciate discounts, rewards, and referral programs. They’ll be most receptive to marketing messages that are geared toward what’s in it for them.

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Our College Student Lists Are Best for:
  • Colleges and universities
  • Retail stores
  • Restaurants
  • Drinking establishments
  • Sporting equipment and supplies
Most Popular Segment Selections Include:
  • Location
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Hobbies/Interests
  • Households with children
  • Gender