Here’s How to Effectively Market to Farmers

Farmers are the backbone of the U.S. And marketing to farmers is important because farmers are a significant target market with highly specific needs—not to mention purchasing power. By understanding and addressing the unique challenges and demands of farmers, your business can effectively communicate the value of your products or services. In turn, this will help you to develop lasting, profitable relationships. Effective marketing to farmers requires a deep understanding of the industry including the latest trends, technologies, and market forces that are shaping their livelihoods. By tailoring your marketing messages and strategies to the unique needs of farmers, your business can build brand recognition, generate leads, and increase sales among this important customer segment.

Marketing to farmers begins with three simple steps to help you get to the right contacts:

Marketing to Farmers by Geography

Where are they located?

  • City
  • State
  • County
  • Radius Around an Address
  • Area Code
  • ZIP Code
  • Carrier Route
  • Neighborhood
Marketing to Farmers by Type

Is there a specific type of farmer you’re looking for?

  • Crops
  • Livestock
  • Agricultural services
  • Business expenses
  • SIC Codes or Ranges
  • Years in business
  • Credit rating
  • Sales volume
Decision Makers

Who is the best contact person to talk to about your product or services?

  • Owner
  • Administrator
  • IT
  • Director
  • Office Manager
  • Facilities
  • Controller
  • Engineering/Technical
  • Business development
Ready to build a custom business list?

We’re standing by! A Data Axle USA representative will help you create the exact contact list you want, give you the list count, determine the contact fields you need, and provide you with a no-obligation quote.

Farmers Quick Facts

There are thousands of farmers in our database. Start marketing to farmers bearing these statistics in mind:

  • According to the Farm Bureau, about 11% of farmers in the U.S. are serving or have served in the military.
  • Business Insider states that farmers and ranchers make up just 1.3% of the labor force.
  • About 8% of U.S. farms market foods locally through direct-to-consumer or intermediated sales according to the Farm Bureau.
  • According to Statista, The United States has over 3 million hectares of organic agricultural lands of 2020.
  • The U.S. Department of Agriculture states that extreme weather is the cause of 90% of the crop losses in the U.S.
  • Career Addict shares that over 50,000 jobs in agriculture are available per year in the U.S., but there aren’t enough qualified graduates to fill the spots.
  • Total U.S. corn yield (tons per acre) has increased more than 360% since 1950 according to the Farm Bureau.
  • The number of farms has been dropping steadily since 2007 when there were about 2M farms in the U.S. according to Statista.
  • According to the Farm Bureau, women make up 36% of the total number of U.S. farm operators; 56% of all farms have at least one female decision-maker.

How to Market Your Business to Farmers

If you’re wondering how to market to farmers, it begins with defining your audience. Then you want to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Start marketing to farmers with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message and begin better targeting toward farmers. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your farmer contacts or related industries frequently visit.

Search Engine Marketing

Increase your visibility to farmers on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to farmers with our telemarketing lists.

Social Media Advertising

Reach millions of farmers with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find farmers on your own? We can equip you with innovative tools to find, acquire, and retain customers.

How to Market to Farmers

Farmers look for opportunities to care for their crops and livestock. They’ll be most receptive to marketing messages that focus on how you can help them with this.

Managed services

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Our Farmers Lists Are Best for:
  • Agricultural product and equipment companies
  • Insurance
  • Financing
  • Consultants
  • Repair services
Most Popular Segment Selections Include:
  • Location
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Years in business
  • Credit rating
  • Sales volume