21 Must-Know Marketing Personalization Statistics for 2024

Today’s businesses have the power to tailor their marketing efforts to meet individual customer preferences and behaviours. This is called personalization. With consumers increasingly expecting customized experiences, businesses utilizing personalization can significantly enhance their customer engagement, build stronger relationships, and even drive more sales growth!

At Data Axle USA, we recognize the critical role of personalization in modern marketing strategies. Using data-driven insights, businesses can create more relevant and compelling messages that speak directly to the needs and interests of their customers. This not only improves the effectiveness of marketing campaigns but also fosters a sense of loyalty and trust among consumers. When customers feel understood and valued, they are more likely to return, make repeat purchases, and recommend the business to others.

Don’t believe us? Studies have shown that personalized emails have significantly higher transaction rates than generic ones, and tailored product recommendations can boost conversion rates by over 300%!

Still wondering if adding a bit more personalization to your marketing efforts will make a big difference to your bottom line? Below are 21 personalization statistics to help you decide.

Don’t miss these 21 incredible Marketing Personalization Statistics!

Personalization Statistics: Engagement & Conversion
  1.  According to Experian, personalized emails deliver six times higher transaction rates than non-personalized emails.
  2.  Personalization can deliver five to eight times the ROI on marketing spend and lift sales by
    10% or more according to McKinsey.
  3. Campaign Monitor states that personalized email subject lines are 26% more likely to be opened.
  1. According to Hubspot, personalized calls to action perform 202% better than generic CTAs.
  2. Adobe claims that personalized product recommendations can increase conversion rates by 320%!
Personalization Statistics: Customer Experience
  1. According to Epsilon, 80% of consumers are more likely to make a purchase from a
    brand that provides personalized experiences.
  1. Marketo states that 63% of consumers are highly annoyed with generic advertising blasts.
  2. About 91% of consumers are more likely to shop with brands that provide relevant
    offers and recommendations according to Accenture.
  3. Forrester claims that 89% of digital businesses have invested in personalization.
  4. According to Adobe, 66% of consumers say that encountering content that isn’t personalized would
    stop them from making a purchase.
  5. About 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience according to Forrester.
Personalization Statistics: Data
  1. Porch Group Media shared that about two-thirds of all consumers expect companies to send personalized offers or discounts based on items they’ve already purchased.
  2. According to Algolia, 59% of shoppers believe that it is easier to find interesting products in personalized online retail stores.
  3. Hootsuite claims that personalized social media campaigns can increase engagement rates by as much as 57%.
  4. Around 86% of marketers say that personalization in marketing is a key factor in their strategy according to a Demand Gen report.
  5. Google says that 90% of leading marketers say personalization significantly contributes to business profitability.
  6. About 83% of consumers are willing to share their data for a more personalized experience according to Accenture.
  1. Invesp states that nearly half of all consumers prefer shopping on a site that offers personalized recommendations with 69% of businesses saying that personalization is a priority for them.
Personalization Statistics: Revenue & Sales
  1. Companies that use advanced personalization generate 20% more revenue according to Econsultancy.
  2. Nearly half of all consumers spend more when their experience is personalized according to SmarterHQ.
  3. Personalized cross-selling can increase sales by as much as 20% according to McKinsey.
Final Thoughts

In a crowded market, providing a seamless and personalized shopping experience can set a business apart from its competitors. Consumers today are inundated with choices, and a personalized approach can make a lasting impression.

Whether it’s through customized email campaigns, personalized website experiences, or targeted social media ads, personalization helps businesses connect with customers on a deeper level.

Contact Data Axle USA to learn how we can help you personalize your marketing efforts.