Blogging for Businesses: 20+ Statistics to Guide Your Strategy

Maintaining a blog is an essential tool for businesses, like yours, wanting to connect with, inform, and convert prospects to loyal customers. Business blogging—the practice of creating blog content specifically to promote a business or its products and services—serves as a direct channel for you to build relationships with your audience, boost credibility, and drive consistent traffic to your website. By sharing your valuable insights, expert tips, and industry knowledge, you can establish your business as a trusted authority, which is a critical factor when competing in crowded markets.

Why is blogging so beneficial? 

A well-executed blog can help you amplify your online presence, improve search engine optimization (SEO), and attract a wider audience by answering relevant questions and addressing customer pain points. Furthermore, the experts at HubSpot say businesses that maintain a blog see 55% more website visitors compared to those that don’t.

How often should you publish blog content to see results?

There is no one right answer. Your publishing cadence can depend on numerous factors such as the amount of time you have to dedicate to writing, your business goals, and your marketing strategy and budget.

However, according to Content Hacker, data showed that the more content you have on your website, the higher traffic will be. Consistent posting and long-form content pieces equate to an increase in traffic, as well as positive performance longevity. (Source: Content Hacker, How Often Should You Post on Your Blog? A Data-Driven Answer, 2021). However, a more recent statistic from Orbit Media shows that bloggers are posting less frequently, choosing to focus on quality over quantity. (Source: Orbit Media, 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers)

So the bottom line is the business blog strategy you build and execute will need to take many factors into consideration.

Before you begin creating or refining your strategy, it’s important to get a deeper understanding of what is or isn’t working for other businesses and the benefits you can gain from business blogging.

We’ve rounded up some of the top business blogging statistics you should know before you become a regular writer. Read on to dig deeper.

20+ Business Blogging Stats Business Owners Should Know


General Blogging Statistics

Before diving into the benefits of business blogging, let’s look at the broader picture:

  • Unsurprisingly, more than half of consumers will click away from content that’s difficult to view. (Source: Adobe, 2019 Adobe Brand Content Survey) For example, if a reader is on their mobile device viewing your non-mobile-optimized blog, they’ll be more inclined to leave your site.
  • Bloggers who spend more time on their articles—at least six hours—report better results, suggesting that a carefully crafted blog strategy and thoughtful writing lead to the metrics you’re going after. (Source: Orbit Media, 2024 Blogging Survey: Trends and Insights from 12,000+
    Bloggers Over 11 Years)
  • With 68% of online experiences beginning on a search engine, blogging enables your business to appear when potential clients search for relevant topics. (Source: BrightEdge, Organic Search Improves Ability to Map to Consumer Intent, 2019)

Benefits of Business Blogging

The value of business blogging extends way further than you may think. It creates opportunities to boost visibility, drives organic traffic to your site, and helps you establish authority. You don’t have to take our word for it—take a look at what the research shows:

  • Businesses that maintain a blog see 55% more website visitors compared to those that don’t. (Yes, we’re sharing this stat again because it’s just that important! Source: HubSpot, )

Blogging Content Formats

Now that you have a clear understanding of the benefits of business blogging, it’s time to explore the types of content to feature. Whether it’s listicles or videos, statistics highlight which formats are the most successful:


Blogging Frequency and Engagement

Consistency is crucial for achieving most goals, and business blogging is no exception. While there’s no one-size-fits-all approach, posting blogs regularly can make a significant impact on engagement—and the stats back it up:

A blue illustration of a woman holding a shopping bag.

Blogging ROI and Monetization

In addition to driving traffic to your website, blogs can also generate revenue. Here are some statistics from RankIQ’s 2022 Study: The Most Profitable Blog Niches highlighting the ROI and monetization potential of business blogging:

  • Bloggers earn most of their income through ads, affiliate products, sponsored reviews, and other monetization avenues.
  • The most profitable blogging niches are food, lifestyle, and travel.
  • High earning bloggers partner with ad networks like Mediavine or AdThrive, reinforcing that monetization can complement a content-driven approach.


Blogging Challenges and Opportunities

Although business blogging holds great potential for increased website visibility and creating a connection with your customers, it also comes with some challenges:

AI Blogging Trends

With the rise of generative AI technology like ChatGPT, using AI for blogging has become inevitable, and business bloggers are leveraging this opportunity:

Ai automation illustration

Final Thoughts

Business blogging has evolved from a supplementary marketing tactic to a cornerstone of well-rounded digital strategies.  With these stats in mind, you can create a data-informed blogging strategy that aligns with your customers’ interests and drives engagement. For SMBs, blogs can be a powerful tool to connect with audiences, capture leads, and establish authority in their industry.

If you’re looking to explore blogging or optimize your existing blog, these insights can help guide your future strategy. Remember, your business blog is more than just content, it’s a powerful way to reach new customers, nurture existing ones, and position yourself as an industry leader that earns their trust.

Need help promoting your blog and growing its audience? Our experts are here to help you launch your next email, social media, or advertising campaign. Contact us to learn more.