1. Email: Set It and Forget ItEmail marketing is such a useful tool in reaching your target audience, but for many, the idea of creating professional-looking templates and updating emails seems like a lot of work. But once you create an email marketing campaign, you can automate it to send whenever someone new subscribes to your list, rather than scurrying to create one every time your list grows. Use evergreen content that won’t seem dated and keep your offers and links updated.
2. Blog: Create a Content CalendarIf you’re using a blog to provide useful information to your audience, you may get overwhelmed trying to come up with new topic ideas. That’s where a content calendar is helpful. Start by inputting all of your marketing campaigns and special events throughout the year. Then build content ideas that reflect those events so you’re tying in with what’s important to your company. Fill in the gaps with other topics, and you save a ton of time not having to think of something to write about at the last minute.
3. Marketing Offer: Match Your Offer to Your Lead DemographicsNot every sales lead that comes in is in the same stage of the buying process. One might be looking for information while she’s researching, while another may be ready to compare solutions. Create offers to match every niche of your lead database so you provide exactly what they need when they need it.
4. Social Media: Use Scheduling ToolsRather than logging onto social sites several times a day, get smart and use a tool that lets you schedule your updates in advance across several social channels. Hootsuite is a great tool for this, and you can manage Twitter, Facebook, Instagram, LinkedIn, and more from one place.
5. Online Ads: A/B Test Your Ad CampaignsIf you use pay-per-click ads to reach your audience, make sure you’re using precise language to get best results. Do that by running two similar ads with different verbiage. Compare results, then put all your efforts into the more successful one.
6. Productivity: Get HelpThe fact is: you can’t do everything yourself. You’re busy running your business and handling all sorts of details. Know when it’s time to bring in an extra set of hands. That might mean working with a qualified partner, hiring a marketing firm, a freelancer, or even a full-time employee.
7. SEO: Keep Keywords in Mind
Search engine optimization is essential if you want to be found online. But rather than making it a huge effort, incorporate some thinking about using the right keywords in everything you do online, from tweaking your web copy to writing blog posts and social media updates. Less is more: use one or two keywords per page of copy to help people find you.