Businesses of any size can benefit from audience segmentation to expand their reach and improve their ROI. That’s because top-performing marketers say you can’t achieve the best results without it.
For example, if your only segmentation criteria are people in their 20s, you may not reach the right audience because you don’t have specific segments. Avoiding the one-size-fits-all approach can greatly improve your response rates. That’s why it’s very important to use quality data to identify the right segments for your campaigns.
So let’s say you want to target men in their late-40s who like college football, women who like poker, and pet owners with senior animals. You’ve now identified three target groups. That means you can deliver custom-built campaigns to them so they’re more likely to purchase your products or services.
And when it’s time to deliver your message, multi-channel marketing gives your message the legs it needs to get to as many people as possible. Remember it takes the average customer about five times of seeing your message before things really start to sink in. Data Axle USA can help you determine the right marketing solutions for you whether it’s direct mail, email, search engine marketing, online display advertising, or a combination of the four.
Once you realize the important role audience segmentation plays in building your marketing campaigns, the sooner you can reap the rewards of catering your message to the right people.