Lead generation is a crucial aspect of any business’s growth strategy. It involves identifying and nurturing potential customers, or “leads,” who are interested in your product or service.
By effectively generating leads, businesses can increase their sales and revenue, as well as improve their customer acquisition and retention efforts. Additionally, lead generation can help businesses to better understand their target market and tailor their marketing efforts to meet the specific needs of their customers.
Overall, lead generation is a vital component of any business’s success, and should be a priority for any organization looking to grow and thrive in today’s competitive marketplace.
Understanding the different types of leads and where they are in the buying journey will help you to create effective lead generation and nurturing strategies and as a result, increase the chances of converting them into paying customers.
23 Interesting Lead Generation Statistics
Lead Generation Overview
- BrightTalk states only 34% of marketers spend less than half their budget on lead generation.
- According to Ruler Analytics, 84% of marketers use form submissions to generate leads.
- Lead Generation Institute shares that 80% of marketers consider their lead generation efforts only to be slightly or somewhat effective.
- Pepper Content states that 70% of leads will delete their email instantly if it is not mobile responsive.
- Salesmate states that 73% of B2B leads are not ready to make a purchase when they interact for the first time with your brand.
- Small Biz Genius shared that when marketers target leads based on their position in the sales funnel, they have 73% higher conversion rates.
Lead Generation Channels
- WebFX states that SEO leads boast a 14.6% close rate.
- Salesmate shares that email gives a higher ROI than any other lead generation tool.
- A study from Marketing Charts revealed 59% of B2B marketers think SEO has the biggest impact on lead gen.
- LinkedIn is reportedly outstanding for lead generation for B2B businesses, with 80% of B2B leads coming from the platform according to QuickSprout.
- Social Media Examiner states that 66% of marketers generate leads from social media after spending only six hours per week on social marketing.
- Ruler Analytics shares that around 50% of marketers use phone calls as a lead generation tool.
- Social giant LinkedIn states that companies that post 15 blog posts a month generate around 1200 new leads per month on average.
Lead Generation Follow Up
- Leads are 9x more likely to convert when businesses follow-up within 5 minutes according to StartupBonsai.
- According to Salesmate, only 20% of sales-qualified leads are correctly followed up.
Lead Generation Challenges
- According to Salesmate, lead generation is considered the most challenging task by 61% of marketers.
- Having trouble generating leads? You aren’t alone. According to Salesmate, 68% of B2B businesses struggle to generate leads.
- Hubspot shares that less than one-fifth of marketers think outbound practices provide valuable leads.
Lead Generation Success
- Startup Bonsai shared that 63% of leads who inquire about your business won’t convert for at least 3 months.
- 79% of your leads won’t ever convert to sales according to Startup Bonsai.
- Salesmate shares that content marketing is 3x more effective in lead generation than outbound marketing.
- Marketers are driving 451% more leads with automation according to Salesmate.
- According to APSIS, 73% of companies are using event marketing to generate leads, whereas 67% are currently engaging in content marketing for lead generation.
Final Thoughts
Overall, lead generation is a crucial aspect of any business’s success, and should be a priority for any organization looking to grow and thrive in today’s competitive marketplace. Investing in lead generation strategies and tactics will pay off in the long run and will lead to a sustainable business growth.
